Wholesale Update 2025
What a beautiful year 2025 has been! We’re sitting here feeling incredibly grateful and a little bit overwhelmed (in the best way) by the love and support we’ve received from our wholesale family. To think that Eli and Things products are now in over 120 stores around the world. It’s honestly a dream we never imagined would grow this big.
From cosy independent boutiques in the U.K. to retail chains like John Lewis, to thoughtfully curated concept stores across Europe (a big shoutout for our stockists in Paris and Yens in Switzerland) and the wonderful spaces we’ve connected with in the USA and beyond, each partnership feels special to us. We love seeing how each stockist brings their own personality to displaying our candles and home décor pieces. It warms our hearts knowing our handmade creations are finding homes in such lovely places.
Reflecting on 2025
This year has been all about growth, creativity, and the beautiful sense of community we’ve built together. We’ve poured our hearts into new collections, experimented with designs, and listened to the wonderful feedback from both our stockists and our lovely customers- One highlight? Our new Advent Wax Melt Calendar, something you’ve been asking us to create for years!
Taking that leap felt a bit nerve-wracking, but your encouragement gave us the push to go for it, and seeing it become such a success has been absolutely thrilling. Thank you for that gentle (and not-so-gentle!) nudging. It made all the difference. What means the most to us is the connection we share with each of you. You’re not just stockists, you’re partners who believe in what we do, who champion small makers and handcrafted goods. That support has meant everything, and together we’re creating something really meaningful.
Looking Ahead to 2026
As we close our wholesale order book for 2025 on 8th December, our heads are already full of ideas for the year ahead. We’re excited about new designs we’re working on, potential collaborations, and of course, continuing to nurture the relationships we’ve built while welcoming new friends into the fold.
A little note: with our growing family of stockists, we’ve decided to step back from updating our public stockist list. This gives us more time to focus on what we love most - making beautiful things and being there for our wholesale partners and our lovely customers.
We’re here for you, just as you’ve been there for us. Thank you for being part of this journey and for helping Eli and Things blossom in ways we could only have dreamed of.
As the festive season wraps around us, we’re sending warm wishes to all of you. May your holidays be filled with joy, laughter, and all the magic this season brings. Here’s to a cosy Christmas and a bright, creative 2026!
Thank you for believing in what we make and for weaving Eli and Things into your own stories. We’re so honoured to work alongside each and every one of you.
With warmth and gratitude,
The Eli and Things Team
Ed and Josh Xx